#WomensHealth #PelvicHealth #FemTech

In this episode of Blush and Bloom, I sit down with Tatiana, a physiotherapist, new mom, and co-founder of Evie, a digital health startup supporting women with pelvic floor conditions.

Tatiana shares her journey from working in hospitals in Brazil and Colombia to building a women’s health platform in Europe. She opens up about her own pregnancy and postpartum experience, and why pelvic health isn’t just for moms.

We discuss:

• ✨ Why pelvic floor issues like incontinence, painful sex, and prolapse are common but not normal
• ✨ How stigma and lack of education keep women silent
• ✨ The role of empathy and trust in digital health solutions
• ✨ Tatiana’s recognition by MIT as an Innovator Under 35
• ✨ Advice for women unsure where to start with pelvic care

This conversation is both eye-opening and practical, shining light on one of the most overlooked aspects of women’s health.

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Chapters

• 00:00 Introduction
• 00:26 Meet Tatiana – Physiotherapist & Founder of Evie
• 01:22 Life in Europe and Building a Startup Abroad
• 01:51 How She Got Into Women’s Health
• 03:30 Discovering How Common Pelvic Floor Issues Are
• 07:04 What Evie Is and Who It Helps
• 09:39 The First Signs She Was on the Right Path
• 12:16 Why Women Normalize Pain and Discomfort
• 15:36 Misconceptions About Pelvic Health
• 16:40 Shifting from Hospitals to Digital Health
• 19:08 Building Trust in Sensitive Health Conversations
• 22:17 Navigating Investors Who Don’t Understand FemTech
• 23:42 Being Named MIT Innovator Under 35
• 25:08 Advice for Women with Pelvic Floor Issues
• 27:04 Lessons on Focus, Growth, and Comparison
• 28:37 What She Would Tell Her 15-Year-Old Self
• 30:17 Where to Find Tatiana & Evie
• 30:56 Outro

This podcast is about honest conversations, actionable insights, and real stories to help women and allies make empowered decisions about their health and bodies.

💬 What’s one thing you wish more women understood about pelvic health? Share in the comments.

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📌 Show notes & resources:

Read the blog post here

Connect with Us

• • Connect with Tatiana: LinkedIn
• • Connect with Gigi (host): LinkedIn

Learn more about Evie

• • Website: hievie.com

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